About Routematic
Routematic is transforming corporate mobility with an integrated SaaS + TaaS platform that powers the commute of over 350,000 employees across India. Our mission is to make commuting smarter, safer, and more sustainable for enterprise workforces. As we expand our product suite and footprint, we are looking for a passionate and experienced customer marketing leader to drive engagement, adoption, and advocacy.
Role Overview
As a Customer Marketing Manager, you will lead customer-centric programs that enhance product adoption, deepen relationships, and turn customers into champions. You will own everything from feature launch communication and training webinars to case studies, feedback loops, and lifecycle campaigns. This is a cross-functional role working closely with Product, Customer Success, and Sales teams.
Key Responsibilities
Customer Advocacy & Storytelling
- Identify customer success stories and develop named testimonials and impact-driven case studies.
- Build an advocacy pipeline by nurturing customer champions for webinars, PR, reference programs, and advisory boards.
- Own content creation, approvals, and timelines for external-facing success narratives.
Customer Communication & Lifecycle Marketing
- Design and implement personalized journey campaigns that align with lifecycle stages, usage patterns, and engagement needs.
- Run feature announcement mailers, success newsletters, and ongoing customer education campaigns.
- Conduct satisfaction surveys, NPS, and feedback loops to measure sentiment and identify areas for improvement.
- Build a calendar of customer milestones (e.g., 1-month, 1-year, 5-year anniversaries) and create engagement touchpoints.
Customer Engagement & Relationship Building
- Coordinate ROCC client visits, ensuring seamless execution and value-driven conversations.
- Support Customer Success in organization mapping, relationship development, and executive alignment.
- Manage customer participation in beta programs, Routematic events, and client advisory councils.
Ideal Candidate Profile
Must-Have
- 6–8 years of B2B marketing experience, with at least 2–3 years in customer marketing, product marketing, or lifecycle roles.
- Demonstrated success in running training webinars, product launch campaigns, and adoption initiatives.
- Strong communication and storytelling skills with a portfolio of content (case studies, email campaigns, decks).
- Ability to work cross-functionally and manage multiple initiatives simultaneously.
- Experience with CRM and marketing tools (Hubspot, Salesforce, Typeform, webinar platforms, etc.).
Nice to Have
- Experience in SaaS, mobility/transport, logistics, or enterprise tech industries.
- Background in running NPS/CSAT programs, advisory boards, or ABM initiatives.
- Comfort hosting live training sessions or managing hybrid/virtual event formats.
Why Join Routematic?
- Lead customer marketing for a fast-scaling B2B tech company solving real urban challenges.
- Shape strategic programs across product education, customer engagement, and advocacy.
- Work in a collaborative, impact-driven environment where ideas turn into action.