Role Overview
The ABM Manager will be responsible for developing and executing highly targeted, multi-channel ABM campaigns to engage and convert high-value accounts. This role requires a mix of strategic planning, campaign execution, sales alignment, and data analysis to drive pipeline growth and customer expansion.
Key Responsibilities
ABM Strategy & Execution
- Develop and implement 1:1, 1:few, and 1:many ABM campaigns tailored to specific accounts or segments.
- Identify high-value target accounts in collaboration with sales and develop personalized marketing strategies.
- Leverage digital channels (email, LinkedIn, paid media, website personalization, webinars, etc.) to engage target accounts.
- Align closely with the sales team to ensure marketing efforts support revenue goals and pipeline growth.
Sales & Marketing Alignment:
- Partner with sales to identify target accounts, develop messaging, and optimize outreach strategies.
- Provide sales teams with account intelligence, personalized content, and engagement insights.
- Organize ABM playbooks and enablement materials to ensure a seamless customer journey.
Content & Personalization
- Work with content and creative teams to develop personalized marketing assets for target accounts.
- Customize messaging and content based on account needs, industry trends, and buyer personas.
Measurement & Optimization
- Track, analyze, and report on ABM campaign performance, pipeline influence, and ROI.
- Optimize campaigns based on engagement metrics, conversion rates, and sales feedback.
- Use HubSpot to execute and measure ABM programs.
Required Qualifications & Skills
- 3-7 years of experience in B2B marketing, demand generation, or account-based marketing.
- Strong understanding of ABM frameworks (1:1, 1:few, 1:many) and demand generation strategies.
- Hands-on experience with marketing automation platforms and CRM tools (Hubspot preferred).
- Excellent cross-functional collaboration skills to align marketing and sales.
- Strong analytical skills with experience in campaign measurement and reporting.
- Exceptional copywriting and content marketing skills to craft compelling messages for targeted audiences.
- Knowledge of digital marketing channels (paid media, social, email, SEO, content syndication).
Preferred Qualifications
- Experience in B2B SaaS, Tech, or Enterprise marketing.
- Knowledge of intent data and predictive analytics for ABM targeting.
- Experience with event-driven marketing and account engagement tactics.
Why Join Us?
- Opportunity to drive high-impact marketing programs targeting key enterprise accounts.
- Work in a fast-paced, collaborative environment with a focus on growth.
- Competitive salary, benefits, and career growth opportunities.
