About the Role
We are looking for a Marketing Coordinator to drive COCO Rides’ growth and oversee marketing activities for Routematic in Pune. This role will involve campaign execution, corporate engagement, and on-ground activations to increase brand awareness and adoption. You will work closely with operations, sales, and design teams to execute impactful marketing strategies.
Key Responsibilities
1. COCO Rides – Growth & Campaign Execution
- Plan and execute marketing campaigns (digital & offline) to drive COCO Rides’ adoption in corporate hubs.
- Manage employee engagement programs, referral initiatives, and promotional offers.
- Coordinate with design and content teams for creative assets (social media, emailers, banners, etc.).
- Work with corporate HR/Admin teams to promote COCO Rides internally.
- Organize on-ground activations at corporate parks and tech hubs (e.g., demo rides, kiosks, etc.).
- Track and optimize marketing performance using data-driven insights.
2. Routematic Pune – Location Marketing Oversight
- Develop and execute localized marketing strategies for Routematic in Pune.
- Plan and implement B2B marketing initiatives targeting corporate decision-makers.
- Support lead generation, brand awareness, and client engagement campaigns.
- Work with the sales team to create client pitches, case studies, presentations and marketing collateral.
- Manage local event participation and sponsorships to strengthen Routematic’s brand presence.
- Ensure consistent messaging across all marketing channels.
3. Social Media & Content Marketing
- Assist in managing social media pages for COCO Rides & Routematic Pune.
- Develop content for social media ads, email marketing, internal communications, and in-app notifications.
- Optimize campaigns based on engagement metrics and user insights.
Who You Are
- 3-4 years of experience in marketing, preferably in mobility, transport, or B2B SaaS sectors.
- Strong understanding of B2B and B2C marketing strategies.
- Hands-on experience with event marketing, social media, and corporate engagement.
- Excellent stakeholder management skills to collaborate with corporate partners.
- Comfortable working in a fast-paced, high-growth environment.
