Social Media Manager

Job Description

We’re looking for a creative and analytical Social Media Manager to own and grow
Routematic’s presence across digital platforms. You’ll play a crucial role in shaping
our brand narrative, driving audience engagement, and building meaningful
connections with our target audiences, including corporate decision-makers,
enterprises focused on sustainability, and growing companies in Tier 2 cities.

Key Responsibilities:

1. Social Media Strategy:
   o Develop and implement a comprehensive social media strategy aligned
   with Routematic’s business goals and marketing plan.
   o Identify and target relevant audiences, including C-suite executives,
   procurement managers and transport managers.
2. Content Creation & Management:
   o Ideate, create, and schedule engaging content (posts, videos,
   infographics, memes) across platforms like LinkedIn, Twitter,
   Instagram, and Facebook.
   o Collaborate with the graphic design and content teams to produce
   high-quality creatives.
3. Engagement & Growth:
   o Foster engagement by responding to comments, messages, and
   interactions.
   o Monitor industry trends and competitor activity to refine strategies.
   o Explore innovative formats and trends (reels, challenges, memes) to
   boost reach and engagement.
4. Performance Analysis:
   o Use analytics tools to track KPIs such as reach, engagement, follower
   growth, and conversion rates.
   o Generate monthly reports and insights to improve content
   performance.
5. Campaign Management:
   o Plan and execute targeted social media campaigns, including those for
   hiring, product launches, and partnerships.
   • Use paid media (ads) to enhance reach among decision-makers and niche audiences.
6. Brand Building:
   • Build Routematic’s brand voice as a leader in AI-driven employee transportation and sustainability solutions.
   • Ensure all communications align with Routematic’s tone and objectives.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• 5 to 7 years of experience managing social media for B2B brands or in a corporate environment.
• Proven expertise in platforms like LinkedIn, Instagram, Twitter, and Facebook.
• Strong writing, editing, and storytelling skills.
• Proficiency in social media management tools and analytics platforms.
• Creativity and a keen eye for design and trends.
• Understanding of target audiences, including corporate decision-makers and sustainability-focused enterprises.
• Good knowledge of social media paid ad campaigns.

Preferred Skills

• Strong project management skills with the ability to multitask and meet deadlines.
• A flair for experimenting with creative trends, such as memes or reels, to engage audiences.

What We Offer

• Competitive salary
• Opportunity to work in a dynamic, fast-growing industry.
• A chance to shape the social media strategy of a leading B2B brand.
• A collaborative and inclusive work culture.